So, your ready to work at home online. You have your product ready. Your website and/or store is ready to go. What’s next on the list? Advertising! Did I hear some groans?
Spend a few days thinking about what makes you and your product unique.
Here are 5 ways to put your unique twist on promotional advertising.
Get your potential client’s attention with unique advertising mixed with tried and true strategies that never get old.
Promo Tip #1
Promotional ideas might not net you instant lifelong customers, but they certainly will get people to think about your product more. Promotional clothing with interesting logos, pens, mouse pads, and other promotional gift ideas do make a difference. How can you twist it up? Do you have a signature color? Can you place an item inside a balloon or chinese take-out container? Is there a cool play on words that works for your business?
Promo Tip #2
Associate your product or service with having fun. Will your client have more time or less stress in their life? Keep your promotion light-hearted. Know the #1 benefit they will gain from buying from you. Then package that benefit in a fun way.
Promo Tip #3
Sometimes, giving any useful product in a very specialized environment and in a very professional manner is the best way to approach it. Handing out samples is a great way to get people to try out your product. If it is done in a No-frills fashion, it shows everyone that you have supreme confidence in the product you are selling. This encourages clients to really give it a chance.
Promo Tip #4
Make sure your promotional advertising clearly indicates how they can order your product and service. Imagine your despair if you find out they became a customer of someone else because they didn’t know or couldn’t remember how to get in contact with you.
Promo Tip #5
Whatever you do for promotional advertising make sure if reflects your style. Don’t try to copy someone else. Have fun coming up with ways you can be frugal yet put your unique twist on promotional advertising.
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