There are several reasons why holding home parties make a fabulous opportunity. 

There is very little risk and cost involved in holding a home party. It’s extremely unlikely that you would not sell a thing if you’ve targeted the right hostess for your parties. What’s the worst that can happen? You gave a gift to a person who loves your product line, you’ve added people to your mailing list and had a few hours out.

Home parties can be very profitable. Rather than talking with one customer at a time, you can talk with a whole group. You can survey them and learn what they like. Take note of the questions they ask and that may lead to the development of more products.

Most guests who attend are interested in what you’re selling. They would have stayed home otherwise. As long as you stay relaxed, they’ll be relaxed.

In online shops or at craft fairs potential customers may bounce around without purchasing. With no other business competing for their money, you’ll likely have better sales.

You can do as many parties as you feel like and you can change up the theme each time as well as change with the seasons. Also, because your potential customers are face-to-face with you, it’s easier to solicit higher end special orders.

Working at home and selling your crafts is a great perk but it does have disadvantages as well. Many people may not view you as holding down a real job. They may be rude, disrespectful, and just plain difficult to deal with.

If your parties become really popular, you may be working a lot of the time. Especially if you product is more on the  time-consuming side to produce. You’ll need to make more products to stock up for your parties.

Most parties tend to take place in the evening. But you can get out of that trend by actively seeking out a few people to hold parties during brunch or lunch. Those ’seed’ parties will begin to set the expectation of when your type of party takes place. Before you know it, you could have a day job instead of constant nights out.

Bookings for home parties can vary greatly from season to season. Try to find ways to make your product match what holidays are coming up. The better you can do this, the more steady your sales can be year-round.

In the end, a few home parties can help build your mailing list and repeat customers. Selling your crafts is easier with repeat customers to market to.

Enjoy this post? Leave a comment and subscribe to my RSS feed.

Return to moms-work-online home page.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
One Response
  1. Dan Waldron says:

    Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>