You’ll send a list of questions to the other person, collect their answers and then share this email interview with your mailing list.

Be sure to ask them questions that lead them into sharing about their products and services – but don’t make it too promotional in nature. Get them to share some really useful information with your readers.

Now they can do the same for you. This takes the exposure trade to a great new level. Your readers will know that you really respect the person you interviewed – why else would you take the time to do it? There’s a lot of implied trust that will go a long ways towards encouraging list members to check out what the interviewee has to offer.

You could also crank it up another notch and make it an audio interview and offer the mp3 link for your members to download – or create a page where they can listen online and access links to the resources mentioned.

Both of you get valuable content to offer your list with no strings attached and that is a good thing.

Enjoying this series of posts about joint ventures? Subscribe to my RSS feed!

Other posts you might enjoy.

Create a Bonus that the other can give away with their product and vice versa.

Consider starting an Affiliate Program.