Today I have another fun and easy way to do a joint venture with another mom who also works at home online.
Write a small report together
This can be as simple as the article idea only kicking it up a notch by asking for some more cooperation from the partners. You’ll work together in creating the report; giving both of you credit and links back to your websites. more…
More Joint Venture Success -Collaborate on an event.
Have you ever had a conversation with someone from your field and found that you love the same topics? Take that synergy and turn it into a Teleseminar or web conference!
In much the same way that you would have cooperated on an article or small report, work out an outline of content together and plan out who will cover what aspects of your topic – developing a rough script. You’ll be amazed at how two people can brainstorm better than one. The quality of your material can really be taken up a notch. This will bring you even more loyal customers. more…
Take turns interviewing each other for your lists.
If you both have an area of expertise (which of course you do!) you can put a twist on a plain old ‘ad swap’ and take turns interviewing each other – email interview style.
You’ll send a list of questions to the other person, collect their answers and then share this email interview with your mailing list. more…
Create a Bonus that the other can give away with their product and vice versa.
Let’s explore some great ideas in this area.
The first examples that come to mind are information products. Imagine that you and your potential JV partner are both in the weight loss field. Your competitor is releasing a new ebook about exercise. You can offer her a complimentary free special report bonus to give away with the product that is all about gentle stretching techniques.
Another example would be for physical product sellers. You sell food mixes and your JV partner sells kitchen tools. You can prepare some sample packets and send her a bundle, allowing her to give one away with each order.
In both cases you are giving them something to promote and emphasize on their website in a way that helps them get more sales. And at the same time, you and your products get extra exposure.
Other bonus ideas would include audios, videos, email coaching, etc.
See you at joint venture part 8.
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Consider starting an Affiliate Program.
If you’re really serious about finding ways to cooperate and partner with your competition, you have to have something that answers the ‘What’s in it for me?’ questions that you’ll be getting.
If I’m going to tell my list about you – I’d love to get a commission on any sales I send your way. Sure, I may do it even without the financial incentive – but we are in business here right?
It definitely sweetens the pot for that first contact as well, when you can tell them that any new customers they refer to you will result in lifetime residual commissions for them.
If you don’t have an affiliate program now, what’s holding you back?
Affiliate programs to consider
ShareASale
Ultimate Affiliate
iDevDirect
How to initiate a joint venture. And what to do once you have completed your first joint venture.
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How you can initiate a relationship with your Competitor?
Do Some Promotion for Others
- Mention her in your newsletter – tell your list something you really like about what she does or offers. A potential JV will always be a little warmer to someone who has already showed themselves willing to share the love with others – particularly them!
- Blog about her products or services.
- Mention her in your podcast.
- If she’s like most internet business owners, she has Google Alerts or Technorati Tags set up to alert her whenever anyone publishes her business name – so she’ll probably know right away that you’ve been giving her some buzz. But just in case she isn’t aware, don’t hesitate to shoot her a short and sweet email linking to your mention of her – saying something like “Just wanted you to know I think you’re great!”
Just Ask Someone You Would Like to Partner With
Like the example I shared above in the article partnering section – you simply need to ask the person for what you want.
- Give them all of the information they need – but don’t make the email a mile long.
- Be personable. If your email sounds too business like, they may think it’s a form letter. Address them by name.
- Compliment them. Tell them what you like about what they do and why you are interested in partnering with them.
- Ask for their suggestions. Be open to their counter offer.
Make things as easy for them as possible
You are asking them to act in some way – so you can’t make it effortless, but you can offer to do any necessary footwork.
Join me for part 10 of our joint venture discussion.
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After you’ve successfully partnered on something small you may have the makings of a long term partnership.
- Let your partner know that you’re open to new ideas and invite them to contact you anytime.
- If you truly trust them, let them in on some of your future plans and ask them if they have interest in partnering on one or several of the projects.
- Make sure that you have all of the legal and financial points covered and don’t hesitate to seek out the advice of professionals when partnerships begin to involve money over the long term.
- Start looking for the next joint venture project to start up.
Enjoy setting up your first joint venture!