Archive for the Category »How to Build A Website «

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

1) The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

The whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognition. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.

2) However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don’t redesign the whole template.

3) In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.

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Be a more successful business owner by using these ways to improve sales through your website.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message.

 Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter or product description, not to your whole audience.

The second method is to publish testimonials and comments from your customers.

A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

You can add testimonials to your listings if you are selling through an auction format. Don’t always rely on people to go read your feedback.

Use visual representations for the problems and solutions that your product offers.

Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product.

When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale!

Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

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Some webmasters try to use free article content from content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts for making money with articles.

Problem #1 – Search Engines

  • Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.
  • Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one. Unique articles are best for making money with articles.

Problem #2 – Getting visitors to click

  • Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links.
  • If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.
  • If your content is just free article content duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 – Author Bylines

  • Most free  article content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules).
  • This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links.
  • This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public.  They will be making money with articles distributed with their name.
  • Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

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Moms working from home often choose to start an online store and that means considering who to choose for E-commerce web hosting.

E-commerce (or having an online store) is increasingly becoming a solid business model. E-commerce has been growing since the inception of the Internet, and is slated to grow even more as the Internet becomes more popular and available around the world. E-commerce allows a business to market to a global market rather than simply a local or even regional one.

E-commerce seems to have a bright future in the marketing industry. However, as e-commerce grows, it is becoming increasingly dominated by big-time players, leaving the smaller online shops and affiliate marketers in the dust. It is no surprise though, considering the difficulty of breaking into the ecommerce market. Even the setting up of an e-commerce website is no simple task. Becoming successful in the e-commerce arena may be a tricky task. The first step of picking a suitable web host for your ecommerce website is simple enough.

There are many different web hosts that you can pick from to host your ecommerce website.

  • Each of these hosts are different and also offer different packages and plans for you to choose from. Being an e-commerce website you would need a high bandwidth and a large amount of web space for your website. This should be a primary concern when you are choosing web hosts.
  • You need to make sure that the web host you are using has a low downtime, preferably of less than 1%. This is because when you are in the ecommerce business, any downtime can lead to less customers and customers being turned away, this is bad for business.
  • The most important thing is also to ensure that the web host that you use has 24 hour service. This is because you do not want your website to crash in the middle of the night with no way of getting it back up. When you are serving a global market, there is no time where  you can afford to let your website go down.

There are many good web hosts which offer these benefits

  • Blue Host is one good web host which is highly reputable in the web hosting industry. Being one of the industry giants, Blue Host offers various good business web hosting plans which are highly suitable for e-commerce web hosting.
  • There are other web hosts which are good as well such as Host Gator and Dream Host. For an ecommerce website it is always better to stick with the tried and tested, more established web hosts in order to ensure that your website is always up and running, and in top form. You cannot take the risk of any downtime or of a high latency on your website.

Ultimately the choice is yours, which web host to choose and which web hosting plan or package to subscribe to. All you need to do is to bear in mind the needs of your ecommerce website and to adapt the web hosting package to the needs of your website. If you can do that, you will clearly be able to pick out which web hosting plan and web host is the most suitable for you.

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When you want to try making money with articles, the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go. That being said, there are some skills that you will need to teach yourself or pick up along the way to make your sites successful. You can’t go in not knowing anything, not learning anything, and still expect to make a good income (or any income at all).

What you should learn about making money with articles

First, you will need to know how to pick out the correct articles to make your sites successful. There are many types of content, from free content to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end).

Second, you will need to know how to choose keywords that can help you get a good amount of traffic, without being too competitive to get on the first or second page. If you choose highly competitive keywords that are used by large, mammoth website, you are likely to never get up to those much needed first two pages.

Third, you will need to know how to optimize your websites for various search engines. Search engine optimization skills will allow you to get high rankings for your chosen niche keywords, which will help to get visitors and make profit.

Fourth, if you opt for a large website that you will focus most of your Internet marketing career on, you will also need to know how to market your website to your intended audience through paid banner ads and text links. If you prefer very small 2-5 page niche sites, then promoting all of them this way will not be cost effective and will eat up more profits than it is worth.

If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website, then you will eventually become an expert.  Since you can learn the ropes first hand on your own, the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an Internet marketing e-book or two) and make sure that you have the funds available to start a small site.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep  visitors coming back to your site with the following methods:

1) Start a forum, chat room or shout box

When you start a forum, chat room or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize. This is a really fun way to build a successful website.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

What are your favorite ways to keep visitors coming back to your website?

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If you are a mom looking to work online for yourself, the first thing you’ll need to decide is where you will set up business. You may choose to build your own web site over going with choices like eBay, Etsy, Cafepress, Zazzle, etc.

It may seem like there are many confusing things that come up when you decide you want to build your own web site. If you don’t know much about them, you may not even know where you can get web space to put up your site. You can choose from free websites out there, and or you may choose to spend some money. You have many options for domain names, storage space, and other things. When you don’t know what you are doing, this can all be very confusing. more…