Archive for the Category »Ezines and Newsletters «

08
Jul
Newsletter Publishing – Making Money from Selling Advertising Space
Admin

I’ll be the first thing you thought when considering newsletter publishing was the ability for making money from selling advertising space. And yes, this is a good thought!

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

In addition to the above mention, the publisher has to invest regularly in heavy duty machinery and tons of papers in printing tons of newspapers on a daily basis.

And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.

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Category: Business Skills, Ezines and Newsletters, Writing For Pay  Tags:  Leave a Comment
06
Jul
The 3 Things To Avoid When Emailing Your List
Admin

Emailing your list can bring up a whole bunch of questions. How often do I email them? What should I say each time?

While there are so many ways you can make people subscribe to your list, there are also some things you can do to avoid subscribers from wanting to get off from your list.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider to avoid complications.

Aside from that, you also want to avoid any problems with the law and your Internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list.

Your reputation as a legitimate businesswoman and a legitimate site depends on your being a straight and true marketing strategist.

Here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends.

These are e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.

 When someone in your list files a request to be un-subscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many Internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide disturbing content in your newsletters.

Many complaints may stem from these. Controversial issues also are to be avoided. Stick to the nature of your site and business when emailing your list.

The tips in this post should help you have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list. 

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Category: Building a Mailing List, Ezines and Newsletters  Tags:  Leave a Comment
01
Jul
Newsletter Publishing – Why Publish an eZine?
Admin

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. Newsletter publishing can be a fun business to start.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

As the publisher you can choose the topic of your newsletter. For example, it could be a ezine for moms of babies and young children. You could have articles about parenting and reviews of baby stuff.  If you like to support moms is business you could have others supply articles for your ezine. You could review handmade items and support independent artists and crafters that create baby products.

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Category: Ezines and Newsletters, Writing For Pay  Tags:  Leave a Comment
29
Jun
3 Quick And Easy Ways To Build A Profitable Opt In List
Admin

You finally realize that you need a good opt-in list. After reading countless articles, sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you know everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred. Even if you have a big list, but only a very small percentage actually buys from you, your still losing. You realize that a few months after you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived right in. You chose a topic you thought could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here  is some advice for those who have started an opt-in list and have failed. You can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first.

Just launching your opt-in list would not make you an expert and a believable seller. Put many articles before your potential customers first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to visit and post at forums first to gain knowledge about your customers about their wants and need. You need to learn how to target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need.

Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there may not be many people who have the same interest as you if you decide to sell something that is not popular. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users.

This is beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the Internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list doesn’t just happen overnight. There are many preparations and effort. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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Category: Building a Mailing List, Business Skills, Ezines and Newsletters  Tags:  Leave a Comment